Friday 17 August 2012

SABC launches its 24 hour news channel

The SABC logo: Embraced with the colours of the flag.
(sauce: www.google.co.za)
 Reading my daily newspaper, I got to discover that SABC will be launching a 24 hour news channel. The news channel will be sponsored by DStv read more. The SABC is taken as the public broadcast because of its affordability compared to its competitor DStv or toptv. “We are ready”, said Lulama Makhobo the group CEO, on Monday. The news channel will however be firstly available on DStv and then on digital terrestrial television later on.




 Now, SABC launching a 24 hour news channel seems extreme because:
  • The SABC is already repeating programmes from the olden days like Yizo Yizo or Bophelo ke Semphego
  • The many viewers of SABC are not able to pay their TV licenses

Ready to tranform: Group CEO, Lulama Makhobo assured
the media that the SABC is ready for this one.
(sauce: www.channel24.co.za)

Already the  government is getting publicity from the SABC news that are being broadcast for 30 minutes every day  in all the 3 channels,  because when it comes to the government an angle is applied.  The government is being portrayed in the best way possible, although negative stories are reported like the Angie Motshekga saga or corruption within the government, but not everything is revealed.
Come the elections, what is being broadcast is about what the ruling party is doing or has done to make a better living for the people, and less about other parties. Doesn’t this show favoritism of the ruling party? It is so obvious that the government will be framed in the best way ever.
I therefore think that the SABC is doing this to gain the focus of the audience to ANC. Yes the nation needs to be informed, but at the end of the day this is business, and publicity is on top of the list.

15 comments:

  1. Well there are some thngs that we just dont have control over, like the business and publicity that you saying they are doing. lets just be greatful that we will be informed about things in time.

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    1. Yes, we do have to appreciate but at whose expense?

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  2. ANC is the ruling party and the attention has been given to them since they took over the Apartheid era.And with no doubts,SABC is facing a real challenge from their rival eTV.To keep the brand a dominant in this business you have to do something that wil suit the whole nation,good move by the national broadcaster.

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    1. Well... I have to say that there is competition but as you say that ANC is being given the attention.

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  3. The launch of 24 hour news channel is good, but what i know it will be controlled by certain people and that will results in biased news feeding.

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  4. It sounds like a good idea but then who has the time to watch the news 24/7? I don't think it's necessary to have a 24/7 hour news channel. The 30 minutes news broadcast is fine as it is.

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    1. I think the idea of the 24 hour news is based on peolple who work different time interval. This is a good point that you are making because already news is being brodacast more than 3 times daily on SABC.

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  5. it looks or sounds like a good thing to do but in reality, its not a good idea... i mean who has time to watch news24/7?and like we know that sabc is good in repeating programmes over and over again.... so we going to watch one story idea several times until we loose the news worthyness

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    1. I hope that the SABC will not repeat news unless it is crucial. If it repeats, it would definately be losing the publicity that it wants.

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  6. i think is a great idea because i can imagine that i did not see news a 1 o'clock then there is still a chance that i will see the news news

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    1. If you put it like that, it is a good initiative but bear in mind its focus, which is most likely to be on ANC.

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  7. I think that this shows favoritism because when dealing with a story you have to present both sides of the story expecially with governmental issues. it isobvious that our government will be framed in a good way as they always do but is not everyone in the cabinet who will get favour like with the issue of Angie Motshekga.

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    Replies
    1. SABC needs to start shifting its focus from the ANC and showing favouritism, it is ruining their image.

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  8. sabc is owned by the governement, and at the moment that's the ANC, Thats why their good deeds are more visible on sabc

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