Friday 14 September 2012

Image is everything

The new IPhone 5: Nicknamed the Glass phone, you just
have toouch. (sauce: www.apple.com )
The new Apple IPhone 5 featuring a large screen and boosted computing powers was introduced in San Francisco on 12 September of 2012. Pre-orders open on September 21. “IPhone 5 is the most beautiful consumer device that we’ve ever created”, said Phillip Schiller, Apple’s senior vice president of Worldwide Marketing read more .
The features of the new IPhone:
·         IPhone 5 comes in either white and silver or black and slate
·         8 megapixel with image stabilization and panorama (different aspects of a picture)
·         The IPhone 5 is said to be 18% thinner and 20% lighter than the IPhone 4s
·         The phone features a new 10cm retina display
·         It comes with iOS 6 with new features such as an all new maps applications with Apple designed  cartography and turn-by-turn navigation
·         Supports ultrafast wireless standards read about more features .
You can already imagine the outstanding gadget dubbed the “Glass phone.”

Ryan Block wrote, “Great. Use the IPhone 5 for ten minutes and now my IPhone 4S feels tiny, fat and ugly. And that’s how they get me every time.” On the contrary IPhone continues to excel. Who would have thought? After the passing of co-founder, chairman and CEO, Steve Jobs, consumers thought the brand would fall or poorly produce new devices. Some media was beginning to speculate whether the new CEO, Tim Cook is afraid of bringing something new to the market.
I must say that image is everything a company has to keep, it does not matter who is the new CEO or which one got fired standards have to be met. Apple stores show that image is everything as it still communicates with it's consumers and makes sure that they are happy and satisfied with every new product. Steve Jobs once said “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” 
Apple is reminding the industry how important it is to maintain relationships with your stakeholders and at the same time maintain the good perception and standards that people have about you as a brand.

14 comments:

  1. Yah you see this... is what i call new technology its amazing,i wonder when is it going to be available in south african stores

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    1. It will soon be available although it may take a bit of time, but with the way it is wanted and demanded, it sure will be available and be loved with the new features.

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  2. Well techonology is for ever emerging and improving, its a pity that even the costs are going up. This is really a phone to own. Apple knows how to sustain itself and making their stakeholders happy hence even today they are still surviving and making it big.

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    1. Yes Apple is proving that when you treat your stakeholders well and fulfill their needs, you will not perish as a comapany.

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  3. Apple took time to come up with new product but finally the new Apple IPhone is here. @Siphokazi when cost reach a peak on the other hand replaced products reach a trough.

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    1. I think it takes time to make a good product, because at the of the day the consumers are happy and not disappointed.

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  4. We living in the world of technology and if you don't adapt is hard to belong.And the Iphone is to make differnce as they are not producing new models everyady like their compettitors such as Nokia and Samsung.

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    1. Yes, I think for IPhone not to be produced every now and then is a strategy. I mean if every after two months there was a new IPhone, would it be the best or just another IPhone?

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  5. Technology is the fast and easy way to find out information and it is easy to use but technology is so much expensive that why we find that others are not yet aware of things because they kind afford to be technology stuff

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    1. I therefore think that its wise for companies to advertise their products well enough to reach to their target market, and for public relations practitioners to communicate with stakeholders in order to know what they really want.

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  6. Technology is practicing persuasion because there is always something new to draw people's attention.Technology will always have a way to say to people look at me by manufacturing good phones such as the above phone.

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    1. Technology is indeed a way to get peoples attention. Something new always fascinates people, they feel that they need to have it and well with effective persuasion they gor for it.

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  7. the new iphone 5, is technologically no different from the iphone 4, the only difference is that the iphone 5 is longer, thinner and has a bigger screen.

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    1. There is a difference, there are new features more applications and yes of course the look.

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